Platform, tooling & automation
The systems your operation runs on — picked, configured and wired together to fit the work, not the other way around.
You're choosing a helpdesk and don't want a vendor making the call for you; your team swivel-chairs between tabs because nothing's integrated; you're paying for tools nobody uses; your platform stops short of what you actually need; or a migration is looming and you're afraid of losing history and breaking SLAs.
Selecting the right CX platform and standing it up properly — workflows, routing, SLAs, escalations, macros. Connecting it cleanly to your CRM, billing, payments, and product systems. Rationalizing a bloated stack. And, when off-the-shelf falls short, building the custom tooling to close the gap.
CX platform selection
We assess your volume, channel mix, integration needs and growth trajectory, then recommend the right platform — Zendesk, Intercom, Kustomer, Salesforce, Freshdesk, Gorgias, Zoho Desk or otherwise. Vendor-independent: no resale commissions, no alignment tax on the recommendation.
Platform implementation and configuration
Standing up your chosen platform properly the first time — workflows, automations, ticket logic, permissions, brand setup, integrations. The difference between a tool that works and one your team works around.
Platform migration between vendors
Moving from one helpdesk to another without losing history, breaking SLAs, or destroying agent muscle memory. Includes data migration, integration rebuild, parallel-run, and cutover — across Zendesk, Intercom, Kustomer, Salesforce, Freshdesk, Zoho Desk and others.
Integration architecture
Connecting your support platform to CRM, billing, payments, fraud, identity, BI and product systems so agents stop swivel-chairing between tabs. Designed for resilience and clean data flow, not just point-to-point hacks.
Tech stack audit and rationalization
We map every tool in your CX stack, what it costs, what it actually does, and where it overlaps. Output: a leaner stack, lower spend, and a clear case for what stays, what goes, and what's missing.
Vendor selection beyond core platform
QA tools, WFM platforms, VOC systems, translation engines, telephony, knowledge platforms — the long tail of CX vendors. We run the RFP, score against your actual needs, and protect you from sales-led decisions.
Contract negotiation support
We sit on your side of the table during platform and vendor negotiations. Pricing leverage, SLA terms, exit clauses, data ownership — the parts that matter three years in.
Build vs buy analysis
When to buy SaaS, when to build in-house, when to extend. A clear-eyed read on total cost, time-to-value and long-term flexibility — not a generic framework, but a recommendation grounded in your specific context.
Workflow and trigger design
Mapping the rules that move tickets through your operation — assignment, status changes, follow-ups, notifications. The invisible scaffolding that decides whether your team works smoothly or fights the system.
Routing, triage, and assignment logic
Designing how every contact gets to the right person, first time. Skill-based routing, language routing, VIP detection, regulatory tagging — built to your actual operating model, not the platform's defaults.
Macro and template systems
A structured library of agent responses that keeps tone consistent, speeds up handling, and adapts to brand voice across markets. Built to be maintained — not 800 dusty macros nobody updates.
SLA management and auto-escalation
Defining response and resolution targets that match commercial reality, then wiring up the automation that enforces them. Escalations fire before SLAs break, not after.
Auto-acknowledgment and status-update flows
Customers don't always need an answer fast — but they always need to know they've been heard. Automated touchpoints that reduce repeat contacts and lower anxiety without feeling robotic.
Custom Python and Apps Script internal tooling
When the platform stops short, we build. Scripts and small internal apps that automate the gaps — reporting, data movement, bulk operations, integrations the vendor doesn't support.
Task distribution systems
Custom task routing and distribution engines for work that doesn't fit a standard helpdesk model — operations work, manual reviews, multi-step processes.
Escalation routing engines
End-to-end escalation systems replacing fragmented Slack threads: AI categorization, SLA reminders, real-time reporting, and full accountability.
In-house back-office systems
Custom back-office platforms for fraud, payments, or compliance operations — integrating third-party tools and market-specific providers into one operating surface.
Custom internal tools where SaaS falls short
Internal tools for the operational gaps SaaS doesn't fill — bulk operations, complex reporting, integrations, and one-off process automation.
Custom reporting and dashboard builds
Reporting layers built outside the platform when its native reporting can't keep up — pulling from multiple data sources, with the cuts leadership actually needs.
Specs and PRDs for CX-adjacent engineering work
When your engineering team is building something CX-adjacent, we write the spec — so what gets built is what was needed, not what was assumed.
Internal tool roadmaps for CX engineering teams
If you have a CX engineering function, we help prioritize and roadmap their work — connecting it to operational pain rather than wishlist features.
Turning recurring CX patterns into reusable internal products
When the same problem keeps showing up across teams or brands, we productize the solution — so it's solved once, owned, and improved over time.